4 Ways to Position Yourself as an Industry Authority
This article comes from Entrepreneur.
4 Ways to Position Yourself as an Industry Authority
If you’re tired of blending in with the sea of experts, consider these four tips to help create demand and establish yourself as an industry authority.
1. Share your best content for free.
People need value, not fluff. If you want to distinguish yourself from the hundreds of thousands of experts out there, you have to be willing to give away the goods with the purpose of helping someone else succeed. Your basic routine should include sharing value. When you are creating your authoritative content, be it a blog article, training video or a simple email, dig deep to share at least one piece of information with your audience that you know is worth a cost — and then give it way. One of the easiest ways to convert fans into buyers is to provide them with something that gives them the desired result. You want your audience to know that if your “free” stuff gets results, your paid programs, services or products must be the real deal.
2. Know who you serve and speak their language.
If you have been in business for any amount of time, you know that in every conversation, someone is buying and someone is selling. Your target audience has to know your language and be able to connect with it. You have to speak to their pain points and offer yourself as the balm to help ease their business discomfort. When potential customers and clients are looking to make a purchasing decision, they are looking for the purest and most convenient and effective solution. Your job is to know what triggers them to take action and entice them to do business with you.
3. Offers what others can’t.
Sometimes, the best move is to watch what everybody else is doing and then go the other way. Being in business in the age of the internet can be tough when options are ever-present. You have to be strategic so that you can deliver cutting-edge services that may not be in your competitor’s wheelhouse. By offering solutions that make your audience realize you possess the missing key, you can set yourself up to become an industry “go-to” instead of “just another option.”
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