Determining Your Business Values
Your business values determine the way your business will grow. This helpful article comes from Entrepreneur.
Determining Your Business Values
Do you have the things you and your organization or team value written down? The values that you and they stand for and believe personally and professionally?
If you need don’t and you need some help, following are some examples of values from companies whose employees rate them highly for sticking to their values.
First, let’s look at the values included in Chevron’s “The Chevron Way.” Chevron says its values are:
Diversity and inclusion.
We learn from and respect the cultures in which we operate. We have an inclusive work environment that values the uniqueness and diversity of individual talents, experiences, and ideas.
High performance.
We’re passionate about delivering results and strive to continually improve. We hold ourselves accountable for our actions and outcomes. We apply proven processes in a fit-for-purpose manner and always look for innovative and agile solutions.
Integrity and trust.
We’re honest with ourselves and others and honor our commitments. We trust, respect, and support each other. We earn the trust of our colleagues and partners by operating with the highest ethical standards in all we do.
Partnership.
We build trusting and mutually beneficial relationships by collaborating with our communities, governments, customers, suppliers, and other business partners. We’re most successful when our partners succeed with us.
Protect people and the environment.
We place the highest priority on the health and safety of our workforce and protection of our assets, communities, and the environment. We deliver world-class performance with a focus on preventing high-consequence incidents.
Do you agree with these values? If not, no matter. The point is that they exist. Everyone can see what Chevron stands for on the operations side and the hero side.
Or consider the core values that Zappos employees live by to do what CEO Tony Hsieh wants them to do: “Deliver happiness.” They pledge to:
- Deliver WOW through service
- Embrace and drive change
- Create fun and a little weirdness
- Be adventurous, creative, and open-minded
- Pursue growth and learning
- Build open and honest relationships with communication
- Build a positive team and family spirit
- Do more with less
- Be passionate and determined
- Be humble
Write down your values.
If you already have your values written out, congratulations! Write them out now again without having them in front of you. Then take a moment to review them against the previous version and make sure they line up. If they don’t, you have a disconnect at the heart of your Hero Intensity as a team/organization.
Remember: A brand is nothing more than a promise delivered. The values that define your brand ground you in that promise — to the kind of company and leader you want to be and commit to becoming in an authentic way. If your values are inauthentic, so is everything you do and create.
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