Using Social Media as a Form of Customer Service!
Customer service is key to producing a relationship between a company and its customers. By working alongside a customer to meet their needs and demands, a company can potentially build a long-term relationship that leads to follow-on sales or new client referrals. Therefore, it is critical that a reliable customer service network is developed within a company to provide customers with quick, informational, and accurate responses. What better way to do this in today’s age of technology than through the use of social media!
The following links offer useful suggestions to meeting customers’ demands through social media:
http://blogs.imediaconnection.com/blog/2012/06/20/take-advantage-of-social-customer-service/
http://mashable.com/2012/03/02/how-to-maintain-traditional-customer-service-in-the-social-media-age/
20 interesting statistics relating to customers’ experience with companies:
http://fonolo.com/blog/2012/03/customer-experience-statistics-2012/