The Definitive Guide To Marketing Your Business On Facebook

You probably won’t be surprised to learn that Facebook is the #1 social media platform used by businesses. In fact, according to eMarketer, 41% of US small businesses now use Facebook as part of their online marketing strategy. Yet, despite its widespread usage, many business owners report that their efforts aren’t as effective as they […]

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How To Build A Startup Around Content

There are many ways to build a business but there isn’t one sure-fire way. Joe Pulizzi, the founder of Content Marketing Institute, which provides education and training around content marketing, believes one of the least risky ways is content marketing. He’s launched a new platform on the Content Marketing site–Content Inc.–geared toward startups and entrepreneurs. Pulizzi […]

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When This CEO Did Her Own PR, Here’s What Happened

This is the first in a series of posts on the experiences of entrepreneurs in PR. Last week I put out an invitation for the best, the worst and the most creative PR stories from companies and agencies. The response has buried me with more than a hundred submittals so far. At the top of […]

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We’re Here When You Need Us

Recently, we received a call from a client that had published with us in 2012.  They were in the final steps of obtaining a business loan, and the bank was looking to confirm that they were a business in Good Standing with New York State.  While sitting in the bank’s loan office, they contacted us […]

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Small Business Optimism At New High

Recent reports show significant optimism that economic conditions are favoring small business growth.  Reuters recently reported that confidence levels and various other indicators are at their highest levels in 6 years.  Factors such as new car sales, wholesale inventories, and the number of businesses planning to hire new employees all indicate that this is a […]

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Legal Publishing in Arizona

Do you own a new business in Arizona?  Thinking of starting one?  Whether you are forming an LLC or starting a multi-faceted corporation, you need to make sure that you publish certain information about your company.  Make sure you adhere to the guidelines set by the Arizona State Legislature, as there are many time-related constraints […]

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New E-Mail Address!

In our continued efforts to improve our services, we are moving to a new e-mail system.  Effectively immediately, our e-mail is changing from ‘tsassociates@nycap.rr.com’ to ‘tsassociates.legals@gmail.com‘.  Please update your e-mail address book and any other contact information that you might have for us. Please note that while we are moving to this new system today, […]

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Giving an Effective Performance Review

A Performance Review is a one-on-one meeting between employer and employee to discuss and reflect on job performance, professional growth, salary changes and expectations for the following year.  It is designed to assess the accomplishments and shortcomings of each employee over the course of the previous year, and to set goals and expectations for the […]

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