Original ‘Shark Tank’ Investor Kevin Harrington On The Worst Marketing Mistake Entrepreneurs Make

Former “Shark Tank” investor Kevin Harrington is the man behind the “As Seen On TV” distribution vehicle that launched major brands like OxiClean using infomercials, an advertising machine that’s now worth around $200 billion. He’s also one of the cofounders of the Entrepreneurs’ Organization and has worked with founders to launch over 500 products that […]

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The 3 Habits Productive People Find Time For Every Day

It’s funny, really. Most of us who get into entrepreneurship start with the intention of working LESS than we did at our regular jobs. The startling reality is that we often end up doing way more because we love the projects we’re involved with. And because oftentimes, that’s what it takes to make things happen. […]

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LLCs, S Corps & PCs: Choosing A Business Entity

When you’re getting started in business, it can be tempting to rush through to get to the good stuff. After all, you have your cool idea and your even cooler sounding name… Can’t you just tack an LLC onto the end using one of those online services? The short answer is no. Entity selection is more […]

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The Definitive Guide To Marketing Your Business On Facebook

You probably won’t be surprised to learn that Facebook is the #1 social media platform used by businesses. In fact, according to eMarketer, 41% of US small businesses now use Facebook as part of their online marketing strategy. Yet, despite its widespread usage, many business owners report that their efforts aren’t as effective as they […]

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How To Build A Startup Around Content

There are many ways to build a business but there isn’t one sure-fire way. Joe Pulizzi, the founder of Content Marketing Institute, which provides education and training around content marketing, believes one of the least risky ways is content marketing. He’s launched a new platform on the Content Marketing site–Content Inc.–geared toward startups and entrepreneurs. Pulizzi […]

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When This CEO Did Her Own PR, Here’s What Happened

This is the first in a series of posts on the experiences of entrepreneurs in PR. Last week I put out an invitation for the best, the worst and the most creative PR stories from companies and agencies. The response has buried me with more than a hundred submittals so far. At the top of […]

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We’re Here When You Need Us

Recently, we received a call from a client that had published with us in 2012.  They were in the final steps of obtaining a business loan, and the bank was looking to confirm that they were a business in Good Standing with New York State.  While sitting in the bank’s loan office, they contacted us […]

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Small Business Optimism At New High

Recent reports show significant optimism that economic conditions are favoring small business growth.  Reuters recently reported that confidence levels and various other indicators are at their highest levels in 6 years.  Factors such as new car sales, wholesale inventories, and the number of businesses planning to hire new employees all indicate that this is a […]

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