Do Your Customers Trust Your Business?

In the fall of 2015, as an ethnographer who helps organizations understand how their audiences see the world, I was asked by Council of Better Business Bureaus (CBBB) to examine how consumers think about interactions with businesses. Ultimately, the goal was to define what a better business is and to garner best practices that businesses […]

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The Truth About Frogs

Mark Twain once said that if the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that that is probably the worse things that is going to happen to you all day long. Your “frog” is your biggest, most important task, […]

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Don’t Let Bad Employees Drive Out the Good

Weed out negative employees sooner and everyone will be happier for it. Take a snapshot of your employee base at the moment. Chances are, there are some amazing, must-keep employees and some that you would be happy to see walk into your office and announce they would be leaving at the end of the month. […]

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The downside to mandatory password changes

Tech Q&A: Forcing users to regularly change their passwords can actually encourage the creation of weaker passwords Question: Is requiring users to regularly change their passwords a good idea? Answer: Passwords are often referred to as the weakest link in security by many cyber-security professionals primarily because of the human element. Most systems require users […]

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11 Common Habits That Make You Look Unprofessional

These nervous tics could give off a negative impression and hold you back from success. Whether you’re battling it out for a job in an interview or you’re trying to impress your boss, your unconscious actions in the heat of a nerve-racking moment can be a dead giveaway that you’re uncomfortable. What’s worse, whether it’s […]

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Are all bank accounts insured by the FDIC?

The Federal Deposit Insurance Corporation (FDIC) is an independent agency of the U.S. government that protects you against loss of deposit if your bank is FDIC insured. Banks are not mandated to be FDIC insured, but being insured has become a point of competition among banking institutions. In other words, a bank that is not […]

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3 Simple Ways to Pokemon Grow Your Business

Fad or not, you can make real money for your business if you’re smart. In case you’ve been living under a rock for the past week (or maybe just enjoying a nice summer vacation), PokemonGo has taken the country (and the world) by a storm in just a few short days. The augmented reality mobile […]

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