Apply For a Trademark Before It’s Too Late

With trademarks, the early bird gets the worm. I’m often asked when is the best time to trademark a new business or product name. On one hand, entrepreneurs feel pressure to register a trademark right away before anyone else starts using the name. On the other hand, registering for a trademark can seem expensive and […]

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5 Ways Mindfulness Will Turbocharge Your Career

Dr. Travis Bradberry shows you how mindfulness reduces stress, improves focus, boosts productivity, and makes you a better person in the process. Mindfulness is an increasingly popular notion in the workplace, with companies such as Apple, Yahoo, Starbucks, and Google using it to their benefit. Google, for example, offers employees a 19-hour course on the […]

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How Criticism Can Save Your Small Business

Don’t let your mistakes get you down. Instead, use them to your advantage. Mistakes are critical to business growth. We learn the most when we’re faced with trickier problems and customer complaints that force us to get creative. Whether you’re a booming tech leader like Facebook or a local mom-and-pop, your team should always have […]

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7 Ways Successful People Have Better Mindsets

A successful person is not someone in a certain set of circumstances, but rather a person with a certain set of smart attitudes. It’s interesting to wonder why some people are more successful than others, especially if you yourself are aiming high. What do people like Richard Branson, Elon Musk, and Bill Gates have that feeds […]

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Taxable Pay Strategies for Business Owners

If you’re an entrepreneur, you know that running a business requires ongoing work and planning. For your business to succeed, the most fundamental elements are to grow revenues and maximize profits. (For related reading, see: A Defined Benefit Plan for Small Business Owners.) One of the most tempting ways to keep your company expenses low […]

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Leadership

What is ‘Leadership’ Leadership is the ability of a company’s management to set and achieve challenging goals, take swift and decisive action, outperform the competition, and inspire others to perform well. It is tough to place a value on leadership or other qualitative aspects of a company, compared to quantitative metrics that are commonly tracked […]

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Explaining What Your Company Does? Keep it Simple.

How clearly and concisely can you explain what your company does? It might be harder than you think, as Entrepreneur describes: Abianne Falla and JennaDee Detro are sisters, and their family has a ranch west of Houston. Like many places in Texas, the land had become dotted with yaupon, a little holly shrub that cattle […]

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Challenges of Getting a Product Made in the U.S.A.

For companies that choose to manufacture American-made goods, there are many pitfalls. The NY Times has documented one company’s journey: Many manufacturers perform a cost-benefit analysis when deciding whether to move production abroad. Others, however, are determined to make their products in the United States, even when the costs are higher. It was craftsmanship rather than […]

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Do Your Customers Trust Your Business?

In the fall of 2015, as an ethnographer who helps organizations understand how their audiences see the world, I was asked by Council of Better Business Bureaus (CBBB) to examine how consumers think about interactions with businesses. Ultimately, the goal was to define what a better business is and to garner best practices that businesses […]

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The Truth About Frogs

Mark Twain once said that if the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that that is probably the worse things that is going to happen to you all day long. Your “frog” is your biggest, most important task, […]

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