A Bad Review Is Forever: How to Counter Online Complaints

Andrew Gruel, chef and owner of the Slapfish restaurant chain, responds to about 50 online reviews a day, positive or negative. Credit: Emily Berl for The New York Times For the California restaurateur Andrew Gruel, poor online reviews demand rapid responses. One of his new Slapfish restaurants, serving sustainable seafood, was hit this year with […]

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Digital Marketing Agencies’ Rates and Services Cost Less Than You Think

Every entrepreneur at some point hires an SEO, PPC (pay-per-click) or SMM (social media marketing) expert — which generally means an agency or freelancer. But money is tight, so how do startups evaluate whether the candidates they’re considering offer reasonable rates? Is gut instinct enough? Your own answer to the question is likely, “No, gut instinct is not enough, but what […]

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